Apr 06, 2022
In All About Curly Hair
You say nothing. Annoying. Or, they immediately start telling you about a photo you need to purchase for your entry – weird vibes. A warm welcome and a “get to know each other” period are essential any time you start a new relationship. This means that every time a new person invites your brand into their inbox, you have to play it nice. Welcome and onboarding emails create positive first impressions and build trust between customers and your brand. But what are you supposed to say? And how not to overstay your welcome? We'll detail what to include and when to email new customers. When to use welcome emails a welcome or onboarding email is required each time you gain a new subscriber. The most common entry points are:subscribe to your newsletter join your rewards program start a free trial make a purchase company mailing list what is the point of creating a special series for new subscribers? Couldn't you send them the same weekly emails as everyone else? You could, but you'd be missing out on valuable opportunities to increase engagement and retention. The goal of a welcome email is to make a great first impression, move people to the next step in your buyer's journey, or encourage them to use your product to the fullest. In short, your first emails lay the groundwork for more sales. Harnessing the momentum a new subscriber feels about your brand also helps you capture email engagement, which is good for your sender reputation and deliverability. 4 things to win welcome emails since welcome or onboarding emails are so versatile, it can seem complicated to figure out what they need to be successful. Regardless of the type of welcome or greeting email, there are four things to consider. The context since a specific subscriber action initiates a welcome email, context is more important than in a standard newsletter. You need to consider the action the person took, their history with your brand, and what you want them to do next. For example, monday.Com uses email to offer an extended free trial.