Apr 06, 2022
In All About Curly Hair
As real estate agents, you lead small but mighty teams. So it makes sense that between juggling phone calls, showings, and paperwork, it's easy for marketing to go down the drain despite its importance to real estate success. Ultimately, you need simple yet effective ways to market your business and retain prospects. In this article, you'll learn 10 simple and creative strategies to increase traffic to your ads and website, including upgrades to your branding, design, content, and more. 1. Go mobile We live in an increasingly mobile world, so it only makes sense that homebuyers spend time browsing real estate listings on the go. By designing a mobile-friendly site, you can provide potential buyers with a top-notch user experience that stands out from your competition and makes them more likely to employee email database choose your business. Having a mobile-optimized site is also better for your search engine rankings in general. Google has started rolling out mobile-first indexing, which means that no matter how good your desktop site is, a poorly designed mobile site can still hurt your rankings. Better SEO means better chances for buyers and sellers to find your website. Designing a mobile-friendly website is definitely an investment, but your business will benefit in the long run. Build your brand image around your market It goes without saying that knowing your target demographic is important for digital marketing, but it's also crucial for building your brand and credibility. Let's say you're selling properties in a hip city that attracts creative millennials. You don't want an overloaded, outdated website that skimps on good design. Instead, go for something sleek, simple, and easy to navigate that highlights the features millennials care about the most. Next, be consistent across all your channels. Citi Habitats is a great example of effective real estate branding. They cater to millennials in New York, so their website features sleek design and photography that emphasizes trendy city living. Best of all, they make it easy to find resources, whether you're buying, selling, or renting.