Nov 30, 2021
In All About Curly Hair
While traditional marketing typically starts with a list, an SMS text message service marketing campaign starts with a campaign offering something your target audience would find valuable. This could be updated about your product or service, alerts, or a coupon giving purchasers a discount. There are a number of ways to publicize the existence of your campaign; many simply are integrated with traditional advertising channels with a call to text message service action to text a keyword to a shortcode. Acting on your call to action, your SMS message requires the person to opt-in to your database in order to take advantage of your offer. This is the basis of SMS marketing and how your text message service mobile list is built. Mobile direct marketing is both efficient and eco-friendly. Traditionally, a company would spend money having flyers or text message service mailers printed only to have 90%+ travel directly from the mailbox to the trash can. Since a mobile list is built with opt-ins, any marketing message subsequently sent is to people who have requested information on your product or service. In many cases, the consumer is actively waiting to hear from you. And, of course, since marketing messages are delivered via text message service messaging in most cases, there are no design, printing, or mailing costs. With regard to coupons, how many times have you been at the checkout counter rummaging through your pockets or purse for that coupon you just know you have? Since a text message service mobile coupon lives in a mobile device that is usually never more than three feet away from its owner, it's kind of hard to misplace. One of the biggest differences between traditional marketing and text message service mobile direct marketing is the conversion rate. Usually, if a direct marketing campaign gets better than a tenth of one percent conversion rate, it causes to break out the pizza and beer. It is not unusual for a mobile SMS campaign to have a text message service with a 20% conversion rate. Traditional marketing campaigns can put a web address in print, on TV, or mention it on the radio as well as on many other advertising channels. However, there is a time lag between the consumer receiving text message service the message and their ability to take the next step. More times than not, the initial message is forgotten or never acted upon.