Apr 21, 2022
In All About Curly Hair
Now that we’ve established the reasons why you need a well-defined strategy for improving customer service, how do you go about putting that killer strategy together? Here are some proven steps you can take to make your customer service truly soar; One of the first things you'll have to do is take a good, long look at your existing strategy and figure out what's working and what isn't — and then ruthlessly eliminate Cork Kids Bicycle Shop anything that isn't working. Chances are, you may already have the tools for collecting and measuring data on customer satisfaction. If not, one of your first steps should be getting your hands on that data, whether through surveys, email campaigns, social media polls, or any combination of the above. Another way you can measure customer satisfaction is to look into the hard numbers like average resolution time, customer service abandonment rates, and customer effort score (CES). It's one of the basic principles of customer service that the more quickly a customer's problem can be solved, and with little to no effort, the happier they'll be. 2. Assess your customers’ needs Statistics have shown almost 80% of customers expect companies to know and understand their needs. Knowing what your customers want is the heart of your marketing efforts, and is every bit as vital in customer service. You can find out more about your customers' needs through avenues like surveys, customer interviews, focus groups, and social listening. Once you've identified your customers' needs, you can distribute that knowledge through all the departments in your business. Having this information on hand has a number of positive benefits: it lets you provide faster solutions to common issues, improve your products and services , and cut down on the number of support tickets. It may take some research to get an accurate assessment of your customers' needs, but once you have it, it will become a powerful tool for both your marketing and customer service departments.